Sports betting and the company’s “omnichannel” growth strategy are the focus elements as Penn’s casinos start reopening later this month and into June. That message was one reason Snowden spent a great deal of time Thursday touting Barstool. “Penn’s ability to acquire customers at a lower cost (without) a major customer acquisition investment this year, puts the company ahead of the pack for digital expansion,” Beynon said.
Roughly half of Barstool’s audience are Millennials or Generation X. Penn’s loyalty program is in the mid-50s. By marketing Penn’s retail sportsbooks as Barstool-branded and jointly launching the mobile sports wagering app, Penn hopes to infuse its 20 million-member customer loyalty program with Barstool’s younger demographic.
